There’s no other way to explain the rewiring of our thoughts and beliefs simply because one toe crosses the threshold of a movie theater. Our understanding of the intense benefits of proper nutrition (clear skin, shiny hair, high energy, great sleep, etc.) is no match for our conditioned response to the cinema on the big screen. And this response, for many, will be challenged within weeks from reading this piece.
“Thanksgiving is the five biggest days of the year as far as the box office is concerned,” according to a former president of worldwide theatrical advertising and publicity for Warner Brothers, Robert G. Freidman. His informed perspective, shared in The New York Times, points out that the days surrounding, and including, Thanksgiving are magical for movie theaters. It’s that time of year when Christmas shopping doesn’t monopolize people’s time, and television isn’t the most enticing. What do people do with their time off from school and work? According to Freidman, they go to the movies in droves.
Just thinking about the movie theater transports me to the moment the poster-covered door swings open, and the pulse of the theater makes itself known.