
Category: Research
The tomato effect
Have you heard of the tomato effect?
In 1984, Dr. James S. Goodwin published a paper in Journal of the American Medical Association in 1984 outlining what he called the tomato effect. He pointed out that not until the 19th century were North American cultivating tomatoes; before that point, they believed tomatoes were poisonous, despite the face the European had already been consuming them for nearly 300 years. In 1820, Robert Gibbon Johnson ate a tomato on the courthouse steps in Salem, New Jersey, and survived, forever changing public perception of the fruit.
Dr. Goodwin went on to use this to explain the tomato effect: when an efficacious treatment for a certain disease is ignored or rejected because it doesn’t make sense in the light of accepted theories of disease mechanism and drug action.